The business intelligence layer of India's creator economy.
Original reporting and data for the creators, founders, and brands who want to understand the business behind the content.
Meta’s Creator Assistant launches with Meta Creator Assistant Chatbot tool
The new AI-powered Meta Creator Assistant Chatbot answers plain-language questions about content performance, aiming to help smaller creators navigate analytics overload.
Must Read
Join our Vibrant Community
Telegram Group
Keep yourself informed with the latest updates, news flashes, and interesting conversations on our Telegram.
YouTube Channel
Subscribe to our YouTube channel for insightful videos, tutorials, and interviews with industry experts.
Daily Newsletter
Receive a curated selection of awesome stories and videos related to data science and machine learning, delivered straight to your email
Our Editor's Pick
Substack’s new ‘Reply Rules’ gives creators control over comments
The feature allows newsletter authors to set their own boundaries and let the system enforce…
Instagram brings the teleprompter tool to its main app, a free fix for creators
This reduces the need for a professional studio setup, letting creators look directly at the…
How hyperlocal creators are monetizing what metros cannot replicate
The Indian creator economy built its first chapter in metro cities but the second chapter…
How a social media strategist turned a CJI remark into millions of followers
Cockroach Janta Party is not a political story. It is a creator economy case study,…
Myntra’s new affiliate feature gives creators a second income stream
Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…
Influencing is now a real business with 15.2% of Indian creators registered as business entities
The era of casual influence is making way for a new age data-driven creator economy…
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Trending Stories
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?
Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and attract niche audiences, concerns about bias and algorithm changes remain, making their long-term impact on…
Exclusive Insights
Premium Paper News Subscription
Join us on this journey where every turn of the page brings you closer to the pulse of the world!
YouTube AI search could finally end the frustration of finding the right video online
The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest upgrade in AI search called Ask YouTube.
More News
LinkedIn updates could quietly reshape digital conversations — One verified comment at a time
More than 100 million verified badges will get priority while commenting on posts as a…
Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability
The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet…
YouTube Updates turn ghost subscribers into a metric problem creators can no longer ignore
The latest YouTube update for inactive subscribers means lesser push notifications to avoid piling them…
Can one video selfie safeguard you against deepfakes?
Now a creator can look for a deepfake of their face and request its removal,…
Indian creators need to smarten up as UK counterparts get TikTok Creator Card
Visa and TikTok have introduced a debit card with linked business accounts for creators in…
Meta’s WhatsApp Plus Test Introduces Cosmetic Upgrades as Platform Maintains Free Messaging Experience
Meta has confirmed testing a WhatsApp Plus subscription, but the direction it signals for creator…