The business intelligence layer of India's creator economy.
The deals. The data. The capital. The mechanics of an industry running on billions of dollars — finally reported like it.
Instagram Facebook and Whatsapp is no more free as Meta puts a price on its premium features
Meta's new subscription tiers put visibility, AI, and growth tools behind a monthly fee, and for creators who built their careers on organic reach, the platform just changed the terms…
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YouTube turns up transparency by making AI labels more visible & smarter
The world’s largest online video platform is moving AI labels out of the description boxes…
How hyperlocal creators are monetizing what metros cannot replicate
The Indian creator economy built its first chapter in metro cities but the second chapter…
How Vijay’s 85,000 fan clubs became the biggest creator network in Indian politics
TVK ran no traditional ad campaign and barely a press conference. The work was done…
Instagram’s bot wipeout is repricing Indian influencer rate cards
Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers,…
Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?
Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and…
Instagram’s 2026 Analytics Update: What Creators Need to Change Now
Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…
The Business of Creators, Decoded Daily.
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Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability
The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet behind it but it wasn't enough.
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Meta’s WhatsApp Plus Test Introduces Cosmetic Upgrades as Platform Maintains Free Messaging Experience
Meta has confirmed testing a WhatsApp Plus subscription, but the direction it signals for creator community tools matters more than the ringtones.
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Canva AI Assistant upgraded version enables users to generate, edit and automate design workflows through…