Tiffany & Co. has expanded its luxury watch offering with exquisite new additions to the Eternity by Tiffany collection, an exceptional range of gem-set timepieces that reflect the House’s legacy of artistry and mastery over the world’s finest diamonds. These new models—crafted in round and cushion-shaped cases—blend vintage inspiration with contemporary sophistication, transforming high-jewellery craftsmanship into wearable, everyday luxury.
Drawing from Tiffany’s iconic 1960s advertising archives, the collection pays homage to the era’s diverse engagement ring silhouettes. Each Eternity watch dial features 12 distinct diamond cuts, including marquise, oval, Asscher, heart, and princess—culminating in a heart-shaped diamond at 12 o’clock, symbolising the idea that every day begins and ends with love. Tiffany artisans hand-mill each setting and individually set every diamond, underscoring the meticulous skill behind each piece.
The watch’s elegance extends beyond the dial. In a nod to the classic eternity ring, the bezel is encircled with an unbroken line of diamonds, while the crown features a solitaire diamond in the famed six-prong Tiffany® Setting—a subtle signature that collectors will instantly recognise. Each timepiece is finished with an 18k gold T-buckle adorned with diamonds and paired with a brushed calfskin strap for timeless refinement.
A Masterclass in Dial Craftsmanship
The collection arrives with two striking dial variations: a deep, lustrous black lacquer dial and the brand’s iconic Tiffany Blue® sunburst guilloché dial. The black lacquer dial undergoes a multi-step finishing process to achieve its flawless gloss, while the Tiffany Blue version requires multiple layers of lacquer applied over three days to perfect its vibrant radiance.
Highlights from the Collection
Eternity by Tiffany — Round Case (28 mm & 32 mm)
Available in 18k rose gold or white gold, these models feature between 70 to 71 diamonds, totalling over 1.4 to 2 carats, depending on the size. The bezel and buckle are meticulously diamond-set, while the crown holds a round brilliant solitaire. Powered by high-precision Swiss quartz movement, these timepieces balance luxury with precision engineering.
Eternity by Tiffany — Cushion Case (28 mm)
With 67 diamonds of over 1.6 carats, the cushion-shaped versions come in rose or white gold with black lacquer or Tiffany Blue dial options. The bezel features 44 round brilliant diamonds and the crown holds a 0.19-carat solitaire diamond.
Cushion Case with Diamond Bracelet — A Showpiece of High Artistry
The collection’s showstopper is an 18k white gold model with an astonishing 512 diamonds, totalling nearly 6 carats. Its bracelet alone features 455 diamonds, each set and adjusted individually in a painstaking process that requires 35 hours of gem setting—a testament to Tiffany’s incomparable savoir faire.
A Legacy of Craftsmanship
Since 1837, Tiffany & Co. has been synonymous with elegance, innovation and exceptional craftsmanship. With a global network of 300 stores and nearly 5,000 skilled artisans, the House’s commitment to superlative quality and responsible luxury continues to set industry benchmarks.
The new Eternity by Tiffany watches—now available in stores—reaffirm the brand’s position as a leader in fine watchmaking, offering collectors timeless design, unparalleled diamond artistry and the unmistakable spirit of Tiffany & Co.
