Oliva Clinics introduces GeneIQ, India’s first DNA-led aesthetic programme offering personalised skin, hair and body care using advanced genetic insights.
Oliva Clinics, widely regarded as India’s most trusted chain of dermatologist-led aesthetic clinics, has taken a bold step into the future of personalised beauty and wellness. Known for their longstanding promise to help clients Feel Young, Look Younger through science-backed treatments, the brand has now introduced GeneIQ, a groundbreaking DNA-based program that elevates that promise to an entirely new level.
With the launch of GeneIQ, Oliva Clinics becomes the first medico-aesthetic clinic chain in India to offer precision personalisation at the genetic level. GeneIQ has been designed as an extension of Oliva’s signature VDiscover 5-step consultation, weaving advanced genomics into dermatological expertise. The result is a powerful, preventive, and corrective approach that adapts to each client’s inherent biological makeup—ensuring faster results and long-term maintenance of youthful, healthy skin, hair, and body wellness.
The Science That Powers GeneIQ
Every individual’s skin, hair, and body respond differently to environmental triggers, lifestyle habits, and—most importantly—genetics. While external factors can be modified, the genetic code remains constant and often holds answers to recurring or stubborn concerns. GeneIQ begins with a simple saliva-based DNA test, completely non-invasive and quick. The sample is then evaluated using sophisticated microarray technology, analysing more than 130 genes and 150 traits linked to pigmentation, collagen breakdown, acne susceptibility, hair thinning, metabolism, and nutrient absorption.
These genetic insights are particularly valuable for Indian clients, who commonly experience early pigmentation, hereditary hair loss, metabolic challenges, and increased inflammation. GeneIQ allows Oliva dermatologists to detect these tendencies at the root, making it possible to customise skincare, haircare, nutrition, and lifestyle interventions with unparalleled accuracy.
What Sets GeneIQ Apart
Globally, genomics is transforming healthcare and wellness—and now, Oliva Clinics is leading this evolution within India’s aesthetic dermatology space. What makes GeneIQ exceptional is its integrative approach: dermatologists combine genetic insights with clinical treatments, oral and topical prescriptions, and personalised lifestyle guidance. This holistic method ensures that each client receives an actionable, long-term roadmap for ageing gracefully and maintaining healthy beauty outcomes well into the future.
Strengthening Oliva’s Scientific Legacy
For years, Oliva Clinics has built its reputation on medical expertise and results-driven care. With over 8 lakh clients treated and a 97% satisfaction rate, the brand has consistently championed evidence-based dermatology. GeneIQ is a natural next step—a leap forward that reinforces Oliva’s commitment to innovation, precision, and trust.
Speaking about the innovation, Dr Rekha Singh, Chief Medical Officer at Oliva Clinics, explained that precision in personalisation must go deeper than visible symptoms. “With GeneIQ, we’re studying validated genetic markers that influence pigment formation, collagen degradation, inflammation, metabolic behaviour, and more. This lets us design plans that are corrective, predictive, and preventive—each tailored to the client’s unique biology.”
Riya Kumbhani, Head of Brand & Products, added that GeneIQ strengthens the core Oliva promise. “Our goal has always been to help clients Feel Young, Look Younger through science-led care. GeneIQ takes this philosophy to its highest expression. We’re setting new standards in Indian aesthetic dermatology by uniting genetics with clinical expertise.”
GeneIQ is being launched exclusively at Oliva’s new flagship clinic in Banjara Hills, Hyderabad, with a phased rollout planned across the country.
