Charlotte Tilbury, the globally celebrated luxury beauty brand founded by makeup artist to the stars Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed especially for Indian brides, the campaign blends beauty expertise with emotion, culture and individuality, placing actress Sobhita Dhulipala at the centre as the face of the series and Charlotte Tilbury’s Beauty Muse in India.
Sobhita Dhulipala as the modern Indian bride
Known for her understated elegance, artistic sensibility and strong on-screen presence, Sobhita Dhulipala represents a new generation of Indian women who balance tradition with individuality. From period dramas to contemporary cinema, her personal style has always stood out for its quiet confidence rather than excess glamour.
In Rulebook for Brides, Sobhita brings this same authenticity to the bridal conversation. Rather than portraying an idealised version of a bride, she embodies one who is grounded, self-assured and emotionally present. The series captures her sharing personal insights on feeling confident, beautiful and composed through the many high-energy moments that define Indian weddings.
Charlotte Tilbury herself describes Sobhita as the perfect choice for the campaign, calling her “radiant, real and ready to make her dreams come true,” qualities that resonate strongly with today’s bride.
A campaign rooted in confidence, not perfection
While beauty products form part of the narrative, Rulebook for Brides places greater emphasis on mindset than makeup. Across the five-part series, Sobhita reflects on the emotional arc of weddings — the joy, chaos, intimacy and vulnerability that come with them.
Indian weddings are long, expressive and deeply personal, and the campaign acknowledges this reality. Rather than focusing solely on how a bride should look, it highlights how she should feel: confident during rituals, comfortable during celebrations, and herself in front of the camera and the crowd.
This approach aligns with Sobhita’s public persona — someone who embraces her individuality and avoids rigid beauty standards. Her presence adds credibility to a campaign that aims to celebrate self-expression rather than prescribe perfection.
Global beauty meets Indian wedding culture
Rulebook for Brides also reflects how global beauty brands are adapting to India’s evolving bridal landscape. Indian brides today are informed, expressive and selective. They seek beauty solutions that last through hours of ceremonies, emotions and celebrations, but they also want to retain their identity.
Through Sobhita’s lens, the series connects Charlotte Tilbury’s signature artistry with the grandeur and emotional depth of Indian weddings. The storytelling feels personal and culturally aware, moving away from one-size-fits-all bridal narratives.
A digital-first bridal conversation
Launched exclusively on Nykaa’s digital platforms, Rulebook for Brides speaks directly to brides who turn to social media and online content for inspiration. The series allows viewers to engage with bridal beauty in a more intimate, accessible format, guided by a familiar face who understands both tradition and modernity.
Sobhita’s involvement ensures the conversation feels aspirational yet relatable — a balance that resonates strongly with urban, style-conscious brides across India.
With Rulebook for Brides, Charlotte Tilbury and Nykaa have created more than a beauty campaign. By placing Sobhita Dhulipala at the centre, the series celebrates the evolving identity of the Indian bride — confident, expressive and unapologetically herself. It is a reminder that bridal beauty is not about transformation, but about amplifying the version of oneself that already feels most powerful.
The series is now live on Nykaa’s platforms, inviting brides across India to reimagine wedding beauty through confidence, authenticity and individuality.
