India’s influencer marketing ecosystem is booming, but it is also riddled with long-standing challenges—from unclear pricing and unreliable performance metrics to concerns around fraud and trust. Stepping into this complex space is Adintors, a new Indian influencer marketing platform that aims to bring structure, transparency, and accountability to a largely unorganised sector. Founded by Nikhil Prajapati, Adintors has officially begun operations in India with the promise of making brand–creator collaborations smarter, safer, and more measurable.
By combining technology, data, and AI-driven insights, the platform positions itself as a solution for both brands struggling to evaluate influencer ROI and creators seeking fair pay, clarity, and consistent opportunities.
How Adintors is rethinking brand–creator collaboration
At its core, Adintors is built as a structured campaign management system designed to simplify how brands and creators find and work with each other. Instead of relying on informal outreach or opaque negotiations, brands can use the platform to discover verified creators based on specific parameters such as audience demographics, engagement rates, content niche, and budget alignment.
For creators, the value lies in clarity. Campaigns on Adintors come with clearly defined deliverables, timelines, and payment terms, reducing the uncertainty that often plagues influencer partnerships. This structure helps creators focus on what they do best—producing authentic content—without worrying about delayed payments or shifting expectations.
The platform also tackles one of the biggest pain points in influencer marketing: trust. By verifying creators and standardising processes, Adintors aims to reduce fraud risks and ensure that brands are investing in genuine influence rather than inflated numbers.
Founder Nikhil Prajapati sums up the vision by describing Adintors as a bridge between quality creators and modern brands. According to him, influencer marketing is on the cusp of massive opportunity, but only if the ecosystem evolves to support professionalism and mutual value. The platform’s long-term ambition is to grow into a creator economy super app that enables both sides to scale sustainably.
AI, growth plans, and the future roadmap
What sets Adintors apart is its focus on AI-led optimisation. The platform offers AI-based recommendations that help brands improve campaign efficiency, choose the right creators, and track performance more effectively. These insights are designed to move influencer marketing beyond vanity metrics and toward meaningful outcomes.
In its early phase, Adintors plans to double down on technology development. Upcoming features include advanced AI tools, creator-focused financial services, and cross-border collaboration capabilities—opening doors for Indian creators to work with global brands. The company has set ambitious targets: onboarding 100,000 verified creators and partnering with more than 200 brands in the near term.
Another key focus area is inclusivity. With plans to introduce multilingual support, Adintors aims to tap into India’s vast regional creator economy, ensuring that influencers beyond metro cities can access brand opportunities and fair compensation.
Adintors enters the Indian market at a crucial moment, as influencer marketing shifts from experimentation to a core pillar of digital strategy. By addressing transparency, trust, and ROI measurement, the platform is attempting to bring much-needed order to a fast-growing but fragmented industry. If Adintors succeeds in executing its vision, it could play a meaningful role in shaping the next phase of India’s creator economy—one where brands invest with confidence, creators collaborate with clarity, and influencer marketing finally operates at scale with structure and credibility.
