General
When Bloggers Become Brands: The Business of Blogging in India
The media landscape in India has changed drastically over the last decade and the…
How Influencers are Breaking New Talent
The way we discover our favourite stars has changed forever and the old walls…
Entertainment Without Studios: How Creators Build Independent Audiences
The traditional gatekeepers of the entertainment world are no longer the only ones who…
How Internet Fame is Changing the Meaning of Stardom
The concept of a superstar in India was once defined by larger-than-life posters and…