If you’re a creator who regularly shares links on Facebook, your posting habits may soon need a rethink. Meta has begun testing a new feature that limits the number of links creators can share each month—unless they subscribe to Meta Verified. While the test is currently limited, it signals a larger shift in how Facebook may treat links, creators, and paid verification in the future.
For creators who rely on Facebook for traffic, affiliate links, newsletters, or brand partnerships, this experiment could quietly change the rules of engagement.
What exactly is Facebook testing right now
Several creators have reported receiving notifications from Facebook stating that their ability to post links in organic posts will be capped each month. The alert, first shared publicly by social media consultant Matt Navarra on Threads, suggested a limit of two link posts per month for some users.
Meta has since clarified that the number isn’t fixed. Instead, the monthly link allowance varies depending on the test group. What remains consistent, however, is that unused link shares do not roll over to the next month. Once your quota resets, you start again from zero.
This experiment does not affect regular Facebook profiles. The test is limited to Facebook Pages and profiles set to professional mode—accounts typically used by creators, businesses, influencers, and public figures.
Creators who subscribe to Meta Verified, priced at $14.99 per month, are exempt from these link limits. According to Meta, the goal is to evaluate whether allowing a higher volume of link sharing adds value to the paid subscription.
Which links are affected—and which aren’t
Not all links are treated equally under this test. External links are the focus of the restriction. Links pointing to Meta-owned platforms such as Instagram, WhatsApp, or internal Facebook destinations remain unlimited.
There’s another important workaround creators have already noticed: links shared in the comments section of a post are currently not restricted. This means creators can still publish link-free posts and add URLs in the comments without hitting their monthly limit—at least for now.
This distinction suggests Meta is less concerned about links themselves and more focused on how external URLs influence content distribution, user behaviour, and platform retention.
Why Meta is pushing Meta Verified harder
On the surface, this test looks like another attempt to bundle more features into Meta Verified. Since launching the paid verification model, Meta has steadily added incentives—profile badges, impersonation protection, and now potentially expanded link privileges.
But there’s a deeper layer to this move. As Navarra pointed out, Meta may also be testing verified profiles as a trust signal. With scam ads and misleading content reportedly increasing on Facebook, the company appears eager to separate “verified” creators from the wider pool.
The challenge, however, is that verification doesn’t automatically equal credibility. Platforms like X have already shown that scammers and misinformation actors are often willing to pay for verification badges. If Meta leans too heavily on paid trust signals, creators worry that authenticity could take a back seat to subscription status.
For creators, this raises bigger questions about pay-to-play visibility. If link sharing—a core function for professional creators—becomes gated behind a subscription, Facebook may increasingly resemble a walled garden rather than an open discovery platform.
Facebook’s link limit test may still be small, but its implications are significant. For creators using Pages or professional mode, this experiment highlights how quickly organic reach tools can shift toward paid models. While workarounds like comment links still exist, the test suggests Meta is actively rethinking how value, trust, and monetisation intersect on the platform.
For now, creators should stay alert, diversify traffic sources, and monitor how Facebook evolves its creator tools. Whether this test expands globally or quietly disappears, one thing is clear: sharing links on social platforms is no longer as simple—or as free—as it once was.
