In a landmark collaboration that unites India’s most influential cultural forces—fashion and cricket—the Shantnu Nikhil Cricket Club (SNCC) has expanded its footprint through an all-new shop-in-shop experience at Shoppers Stop. This marks a major milestone in the designers’ mission to democratise elevated, cricket-inspired lifestyle fashion for India’s rapidly growing community of style-forward consumers.
Born under Maison Shantnu Nikhil, SNCC is not merely a fashion line; it is a cultural movement rooted in the soul of Indian cricket. The brand was conceived from the designers’ deep personal affinity for the sport and their desire to translate its emotional universe—victory, camaraderie, nostalgia, and unity—into a modern fashion vocabulary. In a country where cricket inspires national devotion, SNCC channels the sport’s timeless spirit into a contemporary lifestyle aesthetic.
A Collection that Reimagines the Legacy of Cricket
Maison Shantnu Nikhil’s newest SNCC edition pays homage to the heritage of colonial cricket and the grandeur of private sporting clubs, reinterpreting them for today’s discerning consumer. The collection features season-friendly knits, jacquards, boxy polos, sharply tailored blazers, shackets, sweatshirts, trousers, and joggers—silhouettes that blur the lines between athletic ease and aristocratic sophistication.
The colour palette itself is a love letter to cricket’s legacy, featuring hues such as Lords White, Blazer Blue, Scoreboard Slate, Trent Green, Pavilion Oak, Ranji Gold and Sunset Over Eden—each evoking iconic fields, traditional clubhouses and the golden eras of the sport.
SNCC’s statement pieces have been worn by some of cricket’s most influential names, including Shubman Gill, Harmanpreet Kaur, MS Dhoni, Hardik Pandya, Suresh Raina, Gautam Gambhir and Harbhajan Singh, as well as Bollywood style leaders like Shahid Kapoor, Ibrahim Ali Khan, Sidharth Malhotra and Karan Johar. The brand continues to build its reputation at the intersection of sport and style, translating cricket’s emotional rhythm into contemporary dressing.
The Partnership that Changes the Game
With its entry into Shoppers Stop, SNCC takes a pivotal step toward mainstreaming design-led luxury in India. The exclusive shop-in-shop concept allows consumers to immerse themselves in the club’s world—one defined by youthful energy, heritage charm and a universal love for cricket.
Designers Shantnu and Nikhil describe the collaboration as the beginning of a bold new chapter: “SNCC has always been our ode to cricket. With this new chapter at Shoppers Stop, we bring that sentiment into a more democratic space—where heritage meets high street and fashion becomes a shared language of nostalgia and modern India.”
Shoppers Stop’s leadership echoes this vision. Kavindra Mishra, Customer Care Associate, Managing Director & CEO, says: “Our partnership with SNCC brings the spirit of cricket, nostalgia and Indian pride into contemporary lifestyle fashion. Through our shop-in-shop format, we’re thrilled to offer customers an elevated designer-led experience.”
Bringing Elevated Cricket Fashion to Every Wardrobe
SNCC will now be available across select Shoppers Stop locations, expanding the designers’ ambition to bring cricket-inspired luxury fashion to a wider audience. As cricket continues to shape India’s cultural identity, SNCC stands at the forefront—proving that in today’s world, fashion does not just reflect the game; it drives it forward.
