Nykaaland has quickly evolved from a first-of-its-kind beauty festival into the biggest creative playground for influencers in India. With the Delhi edition of Nykaaland 3.0 drawing over 30,000 attendees, more than 60 global and homegrown brands, and 3,000 creators and celebrities, the festival has become the beating heart of India’s beauty movement. For influencers, content creators, and lifestyle storytellers, Nykaaland isn’t just an event — it’s the most dynamic stage to build relevance, discover trends, and cultivate community.
A festival built for creators, not just consumers
Beauty influencers thrive on discovering trends early, and Nykaaland delivers exactly that. At the 2025 edition, creators gained firsthand access to launches from iconic brands including YSL Beauty, Kylie Cosmetics, MILK Makeup, Carolina Herrera, Supergoop!, as well as India’s own disruptors like Kay Beauty, Sammmm, Dot & Key, Minimalist, Earth Rhythm and more.
From ingredient-led K-beauty powerhouses like Beauty of Joseon and Sulwhasoo to high-fashion collaborations with H&M and Nykd by Nykaa, Nykaaland brings the world’s biggest beauty trends directly to influencers long before they hit mainstream shelves.
The result? Instant, high-performing content opportunities — hauls, GRWMs, try-ons, brand storytelling, and behind-the-scenes access that followers crave.
A direct line to celebrities, MUA legends and industry insiders
Influencers looking to elevate their authority know the value of proximity. At Nykaaland, that proximity becomes real.
Creators can watch, learn, and collaborate within the same space as India’s most influential artists — Daniel Bauer, Namrata Soni, Mehak Oberoi, Meera Sakhrani, and more — through exclusive masterclasses that break down red-carpet glam, camera-ready artistry, and everyday luxury beauty.
The Delhi edition also delivered celebrity power from Aditi Rao Hydari, Rasha Thadani, Taapsee Pannu, Aditya Roy Kapur, and others, helping creators generate high-visibility social content with strong engagement potential.
The networking alone is worth the ticket: creators meet brands, brands discover new talent, and collaborations are born organically.
A content goldmine—music, culture, and experiences in every corner
Nykaaland isn’t a static beauty expo — it’s a multi-sensory festival filled with moments engineered for creators. Live performances by Prateek Kuhad, Panjabi MC, Jonita Gandhi, Dot., Gini, and DJ artists turned the venue into a content-rich environment blending beauty, culture and music.
Interactive zones, experiential labs, beauty showcases, games, and immersive sets ensure that creators walk away with a full content calendar’s worth of material — and the kind of aesthetic backgrounds followers respond to instantly.
A festival built on creator-led commerce
Nykaa understands one thing better than most: creators drive discovery. The festival’s programming reflects this reality. From Nykaa x YouTube Shopping segments to interactive brand zones designed for live content capture, Nykaaland actively supports creator monetisation by making content easier to produce, more authentic, and more aligned with trending formats.
Anchit Nayar, CEO of Nykaa Beauty, summed it up perfectly:
“Beauty in India is no longer transactional — it is experiential, cultural, and community-driven.”
And influencers sit at the centre of that cultural shift.
The verdict: a non-negotiable event for creators
For beauty and lifestyle influencers looking to stay relevant, grow authority, and immerse themselves in emerging trends, Nykaaland is no longer optional — it’s essential.
It offers:
- early access to global launches
- non-stop content opportunities
- direct networking with brands
- live learning from celebrity MUAs
- cultural credibility via India’s biggest beauty community
As Nykaaland continues to expand and evolve, it is shaping not just beauty trends — but the future of India’s creator economy itself.
