If 2025 had a digital diary, YouTube India would be writing most of it. The platform’s end-of-year list is finally out, offering a snapshot of what India collectively watched, rewatched, shared, and obsessed over. From global series like Squid Game to homegrown spectacles like IPL 2025 and devotional gatherings like the Kumbh Mela, the list reads like a cultural time capsule.
What stands out this year is not just the diversity of content, but how seamlessly Indian viewers moved across languages, formats, and geographies. According to YouTube, 76 percent of Gen Z users in India relied on the platform to stay informed about world events and trends, cementing YouTube’s role as both entertainment hub and information engine.
A Mashup of Movies, Sports and Internet Culture
YouTube India’s 2025 trending topics list is refreshingly unranked, allowing each trend its moment. Global hits like Squid Game sit comfortably alongside Bollywood titles such as Coolie and cult favourites like Sanam Teri Kasam. Sports continued to be a national obsession, with IPL 2025 and the Asia Cup dominating searches and streams during peak seasons.
Cultural and spiritual moments also found massive viewership. The Kumbh Mela emerged as a key trend, reflecting how large-scale Indian events now live parallel digital lives through vlogs, livestreams, and Shorts.
Then came the internet’s unmistakable chaos and charm. Viral phenomena like Labubu and TungTungTung Sahur reminded everyone that online culture does not need logic to travel, just relatability and repeat value. Add to that niche-global curiosities like Kpopdemonhunters, and the picture becomes clear: Indian audiences are no longer boxed into one genre or geography.
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YouTube in 2025 wasn’t about choosing between global and local. It was about consuming both, sometimes in the same scroll.
Creators, Songs and a Borderless Digital India
Beyond trending topics, YouTube India’s broader end-of-year insights point to a deeper shift in the creator economy. Language barriers are steadily dissolving. Global creators like MrBeast expanded their Indian reach by offering multilingual audio options, proving that localisation can be as powerful as original content.
At the same time, creators like KL BRO Biju Rithvik demonstrated that even language can be optional. With 79 million subscribers built on silent comedy, his success reinforces one simple truth: entertainment travels best when it’s universal.
Indian creators are also evolving from content makers to credible digital entrepreneurs. Names like Sejal Gaba and Raj Shamani exemplify this shift, using YouTube not just for views, but for building trust-driven businesses and personal brands.
Music trends further reflected this cultural blend. If Saiyaara felt omnipresent, that’s because it was. The track claimed the number one song spot on YouTube India in 2025. Other favourites like “Ranu Bombai Ki Ranu,” “Shaky,” “Raanjhan,” and “Teri Ramjhol Bole Gi” showcased India’s eclectic listening habits.
On YouTube Shorts, the mix became even more experimental, ranging from “Year Down, YUNG DSA – YEDA YUNG” to a Brazilian funk remix of Lata Mangeshkar’s “Tune O Rangeele,” and regional hits like “Payal Ki Khanak.” Genres blurred. Borders vanished.
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YouTube India’s 2025 end-of-year list tells a bigger story than just trending topics. It reveals an audience comfortable with contradiction, watching devotional content and dark thrillers, IPL highlights and K-pop curiosities, viral nonsense and serious conversations.
India’s digital culture is no longer segmented by language, region, or format. It is shared, fluid, and constantly evolving. And YouTube sits right at the centre of it where data meets desire, and algorithms reflect who we are becoming.
FAQs
What is YouTube India’s end-of-year list?
It highlights the most-watched videos, songs, creators, and trends in India during the year.
Which topics trended the most in 2025?
Squid Game, IPL 2025, Asia Cup, Saiyaara, Coolie, and Kumbh Mela were among the top trends.
Why is Gen Z important for YouTube India?
76 per cent of Gen Z users rely on YouTube to track trends and world events.
What does this list reveal about Indian audiences?
They consume content across languages, regions, and formats.
Are creators becoming businesses on YouTube?
Yes, many Indian creators are building credible, scalable digital ventures.
