 Why 30% of Indian Shoppers Have Abandoned the TV Commercial
According to a Boston Consulting Group report, influencer marketing has crossed from secondary digital tactic to primary commerce driver: creators now influence nearly 30% of all purchase decisions made by…
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Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?
Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and…
Instagram’s 2026 Analytics Update: What Creators Need to Change Now
Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…
Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries
Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…
How much do Influencers charge in India? Inside the rate card brands are actually using
The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…
YouTube AI search could finally end the frustration of finding the right video online
The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…
 LinkedIn updates could quietly reshape digital conversations — One verified comment at a time
More than 100 million verified badges will get priority while commenting on posts as a…
Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability
The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet…
YouTube Updates turn ghost subscribers into a metric problem creators can no longer ignore
The latest YouTube update for inactive subscribers means lesser push notifications to avoid piling them…
Can one video selfie safeguard you against deepfakes?
Now a creator can look for a deepfake of their face and request its removal,…
Indian creators need to smarten up as UK counterparts get TikTok Creator Card
Visa and TikTok have introduced a debit card with linked business accounts for creators in…
Meta’s WhatsApp Plus Test Introduces Cosmetic Upgrades as Platform Maintains Free Messaging Experience
Meta has confirmed testing a WhatsApp Plus subscription, but the direction it signals for creator…
Meta Rewires Threads for Desktop – Direct Messaging Finally Lands on Threads Web After Long Silence
Meta announced a new look and direct messaging access for Threads on the web, making…